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Resistance to a social innovation: An analytic framework for problems of Fair Trade diffusionRecherche et Applications en Marketing (English Edition), 2013, 28 (2), pp.25-45. ⟨10.1177/2051570713487479⟩
Journal articles
hal-01019161v1
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Consumers' perceptions of individual and combined sustainable food labels: a UK pilot investigationInternational Journal of Consumer Studies, 2013, 37 (2), pp.143-151. ⟨10.1111/j.1470-6431.2012.01109.x⟩
Journal articles
istex
hal-01000413v1
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La résistance à une innovation sociale, cadre d'analyse des problèmes de diffusion du commerce équitableRecherche et Applications en Marketing (French Edition), 2013, 28 (2), pp.25-45. ⟨10.1177/0767370113482655⟩
Journal articles
hal-01000681v1
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